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Mar 23, 2009

How to remove Public Service Ads (PSA) in Google Adsense

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Google adsense has become a very popular tool for making money from your site by showing advertisements. But sometimes you see PSA - better known as Public Service Ads on your pages. These ads are displayed because adsense has not been able to find suitable ads for your page.


Why Public Service Ads are bad?

  • Most important fact is that there are no payments for clicks on PSA’s. So even if you have a good CTR (click thorugh ratio), it is of no use.
  • It spoils the look of your site. Lets say you decided to place a big 160×600 vertical banner on your site and no ad showed, the PSA ads will have big monocolour fonts since one big ad wil be shown instead of 5 ads there, which looks bad to the surfer.

How to remove Public Service Ads?


  • Develop sufficient good content with keywords on your webpage related to the topic of interest. Google is a great fan of good content websites.
  • Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site. They are main ways google judges your pages content.
  • Add specific keywords in your text which will help the google bot to determine and understand the content of your website. Repeat related keywords which will better help to understand site content. Do not fill your page with simlar keywords, it might work against your favour.
  • Try to keep the entire website focussed on a particular theme, so that even if the content on a particular page is lesser, the ads wil show.
  • Do not place multiple ad units if there are not suffcient ads to display on all of them. Also Google TOS do not allow placing more than 3 ad units on a page.
  • Use section targeting - you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

Is your site Still showing Public Service Ads?


  • Google may take time to crawl your site. Although most of the times the ads show immediately, at times it takes upto 48-72 hours for google to assess the content of newly created webpage. This usually occurs if your site has not been indexed before by Google. The time is reduced on newer pages of a site already running adsense. Google claims the ads will get better and more focussed to your pages with time.
  • Your page may contain objectionable content. This may be against Google Adsense policies. If you feel your page has no such content, then look for any objectionable keywords or phrases which may be present accidentaly. Removing such content can cause PSA’s to dissapear.
  • Your site maybe using a robots.txt file, which will may not be properly set up and prevent the AdSense crawler from crawling your web pages. Add the following two lines to the top of your robots.txt file:User-agent: Mediapartners-Google* Disallow:
  • Frames may occasionaly cause difficult in indexing your page. Always remember to tick the Framed page checkbox from the Ad layout code page when generating your ad code. Similarly IFRAME’s also prevent effective indexing and cause PSA’s
  • There may not be any ads configured to show in your region. Lets say that these ads may be working in United States, but maybe showing PSA is Zambia. This is because Google Adwords payers can select regions where to display their ads, where they believe their target surfers are. After all why should an eye surgeon in US want to promote his service in Zambia? Try using the Google Adsense Preview Tool (works on IE only) which helps to determine probable ads in different regions.
  • Recheck your Adsense code was inserted properly on your webpage. Do no attempt to modify the code in any way, as it is against their terms of service. Adsense gives enough options to cutomisethe ad colours and sizes to suit your site. USe only the official code available from their site.
  • Remove session ID’s from urls - they changes every time a different user views a page, and the URL will not be in the indexed everytime.
  • Reduce your filter blocked urls. This feature is in place to allow you to block competitors ads from showing on your pages. If you block too many such urls, there may not be any advertisers left to display ads.
  • Use the Google Adsense Sandbox tool Simply enter the URL or keywords in the box below, and you will see up to 20 sample AdSense ads for the URL or keywords.

Official ways to hide Public Service Ads (PSA)

  • Suggest as altenate colour to display instead of your PSA. This will show an empty space with the background colour you suggest.
  • Suggest an alternate ad to display instead of your PSA. Your ad will show in that space instead of the PSA if their is insufficient content.
  • Place a collapsible ad. This ad will collapse and not show any PSA at all.

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Comments 1 comments
SCORPIO said...

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